Today I would like to introduce to all of you a wonderful brand from New Zealand! It's all about hand made vintage dresses now!
I was inspired by her creations and illustrated a card inspired by her classic chic black 1950s day dress!
I had a wonderful time to illustrate one of the designs in a greeting card format! You can find the dress in the shop of course!
http://www.etsy.com/listing/94102934/dress-up-in-a-classical-black-day-dress?ref=pr_shop
Trust Melissa when it comes to Vintage dresses and wear a classic stylish always trendy design from the Frock Closet!
http://www.etsy.com/listing/94102934/dress-up-in-a-classical-black-day-dress?ref=pr_shop
Trust Melissa when it comes to Vintage dresses and wear a classic stylish always trendy design from the Frock Closet!
Please introduce yourself.....
Who am I... wife, mum to mischievous twin boys, research nurse, chief cook and bottle washer at home! and passionate lover of those gorgeous vintage dresses from the 1950s and 60s! From beautiful Christchurch, New Zealand.
What is the inspiration for vintage and what is the story behind the Frock Closet?
Inspiration comes from a desire to own a pretty dress! There is something about the 1950s and 60s style... beautiful, feminine, alluring, flattering............. that I fell in love with .... and then it got me to thinking that if I was wanting a pretty frock in my closet, then other women probably did to! So The Frock Closet came about, I have been sewing for 30 years ( that makes me sound old! since I was a young teenager!) and thought I'd deviate from my normal style of sewing and branch out into a different era, and somehow seemed to find my heaven in this style!
Do you have a favorite material to work with?
Favorite material.... Silk, cotton sateen, lawn cotton, anything beautiful and of high quality! Vintage!
How do you stay on top of the game promoting your brand?
Because this is a new venture for me and somewhat different from the nursing I have been used to the past 20years!! (again, that makes me sound old! ) I am new to the promoting/advertising side of things. So to launch The Frock Closet, here in Christchurch, I had an evening held in my home and hosted by myself and with the help of two gorgeous friends, one of whom was a model.... with 27 in attendance the word in now being spread... it starts with one person telling one person who tells one more! Or at least is what I am hoping. I am still to grips with linking facebook with etsy, as a start in promoting my label....
Where do you see your brand in 5 years?
My brand in 5 years: Being the ambitious person that I am... I would like to hope that most girls in town have one of my "Frocks" in their closet!.... I would like my business to go down the track of custom made dresses, where customers come and choose a style from my authentic vintage pattern ( of which I have over 50) and choose a fabric and then walk out with the dress of their dreams! that they had a part in it's creation and won;t see anyone else wearing the same dress....
Please visit the Facebook page and give her a big LIKE! I did:)
If you would like to have your product illustrated, feel free to contact me here on the blog, or in my shop!
http://www.etsy.com/shop/BaleaRaitzART
And if you want to feel like a stylish woman, feminine and elegant, please visit this wonderful Etsy shop and dress up!
Stay Vogue! You can never go wrong with a classic dress!
http://www.etsy.com/shop/BaleaRaitzART
And if you want to feel like a stylish woman, feminine and elegant, please visit this wonderful Etsy shop and dress up!
Stay Vogue! You can never go wrong with a classic dress!
















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