Today I want to introduce to all of you a great and interesting brand based in Sydney Australia! “SheverDUSHKA”. The force behind “SheverDUSHKA” is Tatiana.
For the first time on this blog I will show you how a designer works- from the mood board to the final piece! I am exited to show you her latest collection, where I had the honor to illustrate a few pieces.
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This piece is called "The Hidden Within" Have a look at this wonderful piece of art! It's called "To infinity and beyond"
Please introduce yourself....
My name is Tatiana. I’m Russian but have been
living in Australia for last 5 years. I guess, I just have a weakness for sunny
places with practically no winter after living most of my life in Far East of
Russia well-known for its severe cold winters.
I came to Australia to do my second university degree, have since
completed one in Fashion & Textile Design at University of Technology,
Sydney and started my own boutique style fashion label “SheverDUSHKA”.
What made you open an Etsy
shop?
Well…
everyone knows that nowadays Internet is the vehicle to reach a broader
audience and on-line shopping is growing bigger and stronger. Besides, after I
started my label, which is quite young – just 1,5 year old, I could clearly see that my style is much
more European then Aussie and I need to reach my potential customers across the
sea. A friend of mine suggested to try
etsy.com and that’s what I did. And, I
believe, that I fit there much more then I would within bunch of mainstream
fashion brands on some other shopping web-sites.
The
fact is that my designs are not about trends and fast-fashion. From the
beginning I set myself to create pieces that will become the statement pieces
of one’s wardrobe; the pieces which transform and lead the whole look; the
timeless pieces that can travel from season to season and stay relevant. Although, I wouldn’t call my designs classic,
like LBD or two pieces Chanel style suit, but rather “point of difference” that
helps to build and define one’s fashion style.
In few
worlds I would describe my designs as affordable and practical Haute Couture. I know that this term can
be only applied to brands which belong to closed circle of chosen, but since
80-100 % of my textiles and garments are fully hand-made (I even stitch most of
the seams by hand) and I never repeat my designs in identical way, I believe, I
can deservedly apply it too J
You just launched a new collection! Tell us about!
My new
collection is called “Transcendence” and it’s the second one by “SheverDUSHKA”.
It’s again
autumn/winter women’s wear and the main item of the new range is outwear –
jackets, coats, capes. The pieces, I believe, are the ones which set the whole
look. Also, now when I know my clientele better, I made some adjustments and
the new collection is created with consideration for ladies of different sizes
and shapes. Plus, although, each piece is OOAK, this time I will take orders to
produce new versions of the items according to customers wishes but with
certain changes in colour or/and textures, trims, etc. so it is not identical
to the original.
Working
on collection I proceeded to explore textile techniques I got to experiment
with developing my first collection “Human Chamaeleanus”
– nuno-felting and
shibori.
It was love at first sight between me and those techniques J I totally love how they allow to create unique textiles and surfaces. Such
poetry within!
This
time I drew inspiration from two different sources. Styles and silhouettes are
inspired by historical costumes of 14-18 century, such as medieval dresses or
regal robes. I think, the new HBO’s hit “Game of Thrones” has something to do
with it J “Winter is coming…” J
At the
same time, textures and colour palette are driven by nature – stones, caves and
ground surfaces – various shades of brown, tangerine and beige. Collection is
made of high quality natural materials such as merino fleece, merino and virgin
wool jersey, silks, silk/linen blends and some gold sequins and genuine leather
in metallic shades to give it a more contemporary touch.
The
name of the collection “Transcendence” came (with a help of friend of mine) as
I tried to express the underlying meaning beyond material and practical value
of the garments. In general, the world “transcendence” describes “the state of excelling or
surpassing or going beyond usual limits"; "a state of being or
existence above and beyond the limits of material experience".
In
application to my collection it’s about taking inspiration from historical
costumes, bringing elements over into modern society and giving a wearer a
chance to get a sense, a feeling, an emotional experience, which goes far
beyond just materiality of the garment itself. Because, even in updated
modern application each particular historical style comes with baggage of
meanings attached to it and therefore creates different emotional atmosphere
around as well as inside the wearer; changes the energy flow if you wish.
What is your inspiration when
you start a collection?
I always start from textiles. They are the
driving force behind all of my designs. I start to search for raw materials
first. For instance, for the “Transcendence” collection the fabrics I used for
nuno-felting and shibori I have sourced in Spain while travelled there last
year. Then, I experiment with textile designs and applications I’m currently
into. I design and make most of the textiles for my collections, not just
garments. I’m fascinated with textile manipulation techniques which allow transforming
plain piece of fabric or scratch of fleece into totally new fabrication. As for general inspiration – it’s the world
around me, mostly Nature -the greatest designer of all; and architecture.
Where do you see your brand in
5 years?
Ideally, I would love to be able to deliver my
designs to a few hundreds of loyal customers/friends around the globe and share
my passion for individuality with them.
I have no intention to become a mass-production brand. For me, to
nourish my brand and to building up a long lasting and trusting relationship
with my customers is the same thing. Chance to showcase my designs in some
well-known fashion shows around the world and to have a few pieces snitch by
museums for their collections would also be a dream come true J But first things first J
Please visit this unique Etsy shop!
Facebook: http://www.facebook.com/sheverdushka
And if you want to know more about her amazing collections you should definitely check her blog out!
And if you want to know more about her amazing collections you should definitely check her blog out!
Blog: http://www.moodychameleon.blogspot.co.nz/
It was a great collaboration and I am looking forward to see the rest of the collection that will be launched by Monday! Visit her Facebook to see the complete collection!
It was a great collaboration and I am looking forward to see the rest of the collection that will be launched by Monday! Visit her Facebook to see the complete collection!
